We add new mechanics as mini-games and strive to bring more diversity and innovation in every game. We keep improving the game visuals and strive for top quality UX. Our games look and play totally differently from what they did at the time of the release. Not only have downloads for Township (1.2x) and Fishdom (4.7x) increased since 2019, all four of these games continue to grow in revenue year by year. Two of our other games, Fishdom (2015) and Township (2013), have also been major contributors to our success over the years. Both of those titles have already earned over $1 billion. If you want your games to continue to be successful over time, you can’t just stop once the game is out of beta, you have to focus on live ops.īoth Gardenscapes and Homescapes disrupted the match-3 puzzle genre and introduced innovations when launched as the first decoration storyline-based games for mobile.
What changes have led to Playrix’s growth over the past few years? How has your gaming portfolio evolved? Amir Ghodrati (AG): Gardenscapes (2016) and Homescapes (2017) are well-established games in the industry.
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